Marketing & Sales Department Manager

  • Addis Ababa, Ethiopia
  • A Corporate company engaged in Manufacturing, Import and Export and Real Estate
  • Full-Time
  • On-Site
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Job Description:

Marketing & Sales Department Manager

Location: Addis Ababa, Ethiopia
Employment Type: Full-Time
Travel: Regional and International Travel Required

About the Role

On behalf of our client, a Corporate company engaged in manufacturing, import and export and real estate, we are seeking an experienced and commercially driven Marketing & Sales Department Manager to lead the company's sales and marketing function and drive business growth across domestic, regional, and international markets.

The successful candidate will be responsible for developing and executing sales and marketing strategies, expanding customer and distribution networks, strengthening market presence, driving export business, and leading the sales and marketing team.

The role requires strong commercial acumen and a solid understanding of the Ethiopian textile and manufacturing sector, customer behavior, regional trade dynamics, and export markets.

Key Responsibilities

Sales & Marketing Strategy

  • Develop and implement sales and marketing strategies aligned with business objectives.

  • Set sales targets, KPIs, revenue goals, and performance plans.

  • Identify and develop new domestic, regional, and international market opportunities.

  • Drive B2B and B2C market development and customer acquisition.

Market & Business Development

  • Conduct market analysis to identify trends, pricing opportunities, competitors, and customer needs.

  • Expand distribution networks and develop relationships with key customers, agents, dealers, and distributors.

  • Identify new retail, institutional, and commercial buyers across Ethiopia and East Africa.

  • Develop and manage strategic customer and account relationships.

Export & Regional Market Development

  • Develop and support export opportunities across regional markets.

  • Coordinate with production, logistics, and finance teams to ensure effective export execution.

  • Ensure compliance with export documentation and relevant regulatory requirements.

  • Represent the company at trade fairs, exhibitions, and industry events.

Brand & Marketing Management

  • Develop and oversee marketing campaigns and promotional activities.

  • Manage digital and offline marketing initiatives.

  • Ensure consistent brand positioning and communication across customer touchpoints.

Pricing & Commercial Management

  • Develop pricing strategies based on market conditions, production costs, competition, and currency movements.

  • Analyze sales and margin performance to support profitability.

  • Manage discounts, dealer incentives, and payment terms.

Sales Team Leadership

  • Lead, coach, and develop the sales and marketing team.

  • Manage territories, customer accounts, and sales performance.

  • Establish effective sales processes, policies, and standard operating procedures.

  • Drive accountability and continuous improvement across the team.

Sales Forecasting & Reporting

  • Develop sales forecasts and business performance reports.

  • Monitor sales pipelines, customer satisfaction, and market performance.

  • Provide market intelligence and strategic recommendations to senior management.

Institutional & Government Sales

  • Develop business opportunities with government institutions, NGOs, schools, and other institutional buyers.

  • Prepare proposals and quotations for bulk orders and participate in relevant tenders.

Cross-Functional Collaboration

  • Work closely with Production, Finance, Supply Chain, and Logistics teams to align sales with production capacity and delivery requirements.

  • Provide customer and market feedback to support product development and improvement.

Qualifications & Experience

The ideal candidate should have:

  • Strong experience in Sales & Marketing Management, Business Development, or Commercial Management.

  • Experience in the textile, manufacturing, FMCG, consumer products, or related industries is highly desirable.

  • Strong understanding of the Ethiopian market and exposure to regional/export markets.

  • Experience managing distributors, dealers, key accounts, and institutional customers.

  • Experience leading and developing sales and marketing teams.

Required Skills & Competencies

  • Strong commercial and business development skills.

  • Market analysis and strategic planning.

  • Sales and revenue management.

  • Customer and key account management.

  • Distributor and channel development.

  • Export and regional market knowledge.

  • Pricing and negotiation skills.

  • Sales forecasting and performance management.

  • Strong leadership and team management skills.

  • Excellent communication and relationship-building abilities.

  • Strong analytical and problem-solving skills.

  • Ability to work across functions and manage multiple priorities.

  • Proficiency in English is required; Amharic, Afaan Oromo, or Tigrigna is an advantage.

Ideal Candidate

We are looking for a results-driven commercial leader who can combine strategic thinking with hands-on market development and sales execution.

The ideal candidate should be comfortable working with customers, distributors, institutional buyers, production teams, senior management, and international partners, while actively identifying opportunities to expand the company's market presence and revenue.

Interested candidates are encouraged to submit their updated CV through the application portal.